No, your eyes aren’t deceiving you — this is the brand-new BG: Bridal Guide, and I’m thrilled to be the first to welcome you.
About a year ago, the opportunity to bring this legacy brand into our portfolio of lifestyle titles arose. And to be honest, I hesitated. Bridal Guide has been around since 1988 and has become a trusted voice not only for brides and couples, but also for the wedding industry as a whole. Plus — full disclosure — I’ve never planned a wedding, helped a friend choose a gown, or even shopped for an engagement ring. What could I possibly bring to the table?
But as we dug deeper into the category, I had a lightbulb moment. Weddings have evolved dramatically in nearly 40 years. Today's couples have new priorities: registries that focus less on filling a home with "stuff" and more on funding adventures abroad; formalities replaced by personal, bespoke traditions; and fashion that embraces new hues, new silhouettes, and even — gasp — grooms skipping socks with their patent leather shoes. Who would have thought diamonds could be “lab” grown? We also discovered a community of extraordinary talent behind the scenes: Michelin-worthy chefs creating dreamy, sometimes vegan wedding cakes; floral artists crafting whimsical landscapes with sustainability in mind; designers sketching fantastical gowns and bringing them to life; and mixologists perfecting that first unforgettable sip of a signature cocktail.
The new BG: Bridal Guide is a celebration of your special day — and of the entire industry that brings it to life. Cheers to you, cheers to the creators who make it magical, and cheers to a whole new BG: Bridal Guide.
Yours,
Danny Seo
Here, get a first look at some of the wedding ideas and inspiration you'll find inside the pages of our Spring 2026 issue.
Whether your home style is traditional, modern, or eclectic, you'll find fresh inspiration here for your wedding registry.
Timeless wedding gowns filled the runways at NY Bridal Fashion Week. Browse some of our favorite finds:
Get your best-ever skin by your wedding day! We asked a dermatologist, a plastic surgeon, and an aesthician to each provide their month-by-month game plans.
Dreaming of your perfect honeymoon location? Find out why Vienna deserves a spot on your list:
The hottest sparklers couples are choosing today: lab-grown diamonds. Here's what you need to know about these sustainable rocks:
And so much more. Grab your Spring 2026 edition of Bridal Guide on newsstands starting January 13!
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