"Don't expect to have that hallmark moment we see on TV and in the movies where you're overcome with emotion and you have an overwhelming feeling when you find your gown. The majority of my brides don't shed a single tear during their appointment but still leave with the gown that's perfect for them," Stiles says.
You'll know if you've found the perfect gown when you can envision walking down the aisle, taking hundreds of photos, and dancing the night away in it. "The winner should be the dress you can't wait to wear again. Most importantly, unlike any other gown you tried on, it should make you feel the most beautiful; that's what it's all about," Ghusein says.