Dress Trends
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From whimsical fabrics to unique laces and ethereal silhouettes, these gowns embody the Lillian West bride. Plunging necklines, open backs, and cutouts are a boho bride’s dream. See the collection >>
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Autumn in New York only means one thing: it's New York Bridal Fashion Week.
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Pull inspiration for your warm-weather wedding from Sanibel Island's famed white-sand beaches and stunning sunsets: Glamorous lace gowns, paired with pops of pink, are sure to bring on the heat.
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Bodices take a new form this season with flattering fabric manipulation.
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Pumpkin spice season is officially here, and with it, stunning new bridal trends for cooler temps.
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Gorgeous cascading trains make for an unforgettable exit.
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Make a statement in a gorgeous gown that is sure to turn heads — think decadent ballgowns, curve-hugging fit-and-flares, and dramatic details
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Justin Alexander wants all brides to feel seen and easily imagine themselves on their wedding day.
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Big 3D blooms are always fresh! They add a feminine flourish to any gown.
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We've combed through thousands of dresses to bring you the best new ball gowns for every style and budget.
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Say "I do" in a sexy, hip-hugging gown that shows off your fabulous figure.