A couple sent Bad Bunny a wedding invitation and got the surprise of a lifetime when he, in turn, invited them to get married during his Super Bowl 60 performance. The couple said “I do,” during the halftime show, and Bad Bunny even signed the marriage license!
For the occasion, the bride wore a wedding gown designed by Hayley Paige. We got the chance to sit down and talk with Hayley this morning about the dress and how it all happened.
Q: What was your reaction when you learned your dress may be worn at a wedding during the super bowl halftime show?
A: Honestly, disbelief… followed by quiet excitement. Because the project was confidential and stylists often pull from many designers, I didn’t want to get ahead of myself. It wasn’t until later that I learned this wasn’t for a model or a concept moment, but for a real bride getting married in real time. That’s when it truly hit me how special it was.
Q: Where did the bride find her dress? Was it customized for her?
A: The stylist reached out directly to me through my sister, who is a producer and has worked on Super Bowl projects before. I sent a curated selection of gowns in a range of styles and sizes to give the bride options. While the gown itself wasn’t custom-designed from scratch, “Becoming Jane” fit her beautifully and offered flexibility through its corset back and stretch lining — which made it ideal for such a dynamic, high-energy moment. I love that she rocked the matching veil too. It was ethereal and goddess-like.
Q: Tell us about the dress! “Becoming Jane” is stunning! What was your inspiration?
Becoming Jane was inspired by a woman stepping fully into herself. [She] borrows her name from Jane Austen, a woman who taught us that pride, grace, and reinvention can coexist beautifully. Confident, romantic, and unafraid of movement or joy. I wanted it to feel feminine and fierce. The lace-on-lace construction blends Chantilly and guipure lace for depth and texture, while the fitted silhouette, corset back, and slit allow the wearer to move freely and feel comfortable in her body… dance friendly, my friends. It’s elegant without being restrictive, but most importantly a dress designed to be beautifully lived in.
Q: What does it mean to you, personally, to have a gown represent the celebration of love on such a global stage?
A: Dressing women for one of the most meaningful moments of their lives has always felt like my version of the Super Bowl. To see that happen on an actual Super Bowl stage — with love at the center — was deeply moving. It’s a reminder that bridal isn’t separate from culture; it is culture. Love belongs everywhere, even… and especially… on the biggest stage in the world.
Q: Were you able to speak to the bride after the couple’s big moment?
A: Yes. After the show, I reached out to congratulate her and tell her how honored I was to be part of such a once-in-a-lifetime moment. I also let her know that the dress was hers to keep; a small way to commemorate a day that was anything but ordinary
See the stunning gown below. Congrats to the happy couple!
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