You're certain to score the diamond ring of your dreams if you discuss what you want openly.
With This Ring...
Q: Should I be concerned about the quality of my diamond ring styles if my fiancé buys it on the Internet?
A: Once upon a time, this may have been a legitimate concern -- but no longer! These days, online jewelry retailers are working overtime to show consumers that their businesses are above board -- and it's working. People are increasingly turning to the Internet to make big purchases like engagement rings and wedding bands. "We have ways to allay the fears of our consumers," says Stu Skolnik, owner of diamondideals.com.
For one, Skolnik says the girdle of every quality diamond rings he sells is laser inscribed with a number, which can easily be matched to the number on the diamond's official GIA (Gemological Institute of America) certificate. This also comes in handy if your diamond should ever need work – no one will be able switch it out because it carries this identifier. Skolnik also provides his customers with pictures of different angles of a selected diamond, including ones that highlight any imperfections – proving he has nothing to hide.
Skolnik is one of many retailers determined to eradicate any suspicion when it comes to buying quality diamond rings, or any other pricey jewelry, online. Most online diamond retailers offer money-back guarantees, free shipping, and most importantly, GIA certificates to authenticate their diamonds.
Online jewelers looking to legitimize their businesses is a consumer's advantage – among other things, you can insist that they allow you to have a third-party appraise the diamond. Skolnik offers this service, and it's likely other reputable online retailers such as bluenile.com and diamondcutters.com wouldn't object.
"It's a whole new world," says Skolnik.
Next: Shopping tips to avoid getting ripped off ►
