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Justin Alexander Signature Debuts Collab With Graffiti Artist Sexsdreams

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Walking into the designer's event during NYBFW, we were greeted with gorgeous gowns grafittied with roses, hearts, and other symbols of modern love.  

By: Rachel Capo

justin alexander signature

Justin Warshaw and Milan-based graffiti artist, Sexsdreams, or Gioele Corradengo, are bridging the gap between the world of bridal and the world of street art. Justin Alexander Signature's new “Verses in Contrast” campaign aims to rejuvenate and reframe the concept of marriage, making it relevant and cool to today's bride. It's about bridal fashion that honors marriage traditions while boldly stepping into the future. The Spring/Summer 2025 Justin Alexander Signature collection celebrates the harmonious blend of traditional, timeless bridal gowns with modern innovation. 

With Sexsdreams’ vibrant, raw energy that brings the streets of Milan to life, this bridal collaboration will transform timeless elegance into contemporary edge. “The bridal industry is considered traditional and conservative –  I have always sought out ways to express my spirit and interests through each of the collections. 'Verses in Contrast' allowed me to dig deeper. As a child, I was influenced by Hip Hop culture, and as a New Yorker for 15 years, I was influenced by street culture and the arts,” designer Justin Warshaw said. “I was captivated by Gioele’s work and loved the idea of collaborating and introducing something out of the box and unexpected.”
 
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Making history during Milan Bridal Fashion Week, Justin Alexander Signature and Sexsdreams, put a new perspective on the way bridal proves marriage traditions through the lens of artistry. This campaign proves to be bold, creative, and modern, and offers a new take on bridal fashion that honors the past while audaciously stepping into the future. 

“This collaboration is great for both the bridal and art community because it is a cultural mix between two things that are so different and something that people have never seen before,” Sexsdreams says. “I’m so happy to be working with Justin Alexander Signature on this incredible experience. I have discovered a new facet of my art and fell in love with these white garments which for me were a canvas to paint my emotions.”

For the first time in bridal history, Sexsdreams had blended graffiti art and bridal fashion, turning the traditional wedding dress into a dynamic canvas before our eyes. “It came as a big surprise to the entire audience, and it was great to present all these dresses together with the juxtaposition of this art form and bridal dresses,” Warshaw said. Scroll on to see more stunning dresses from the collection. Brides can find the Spring/Summer 2025 Justin Alexander Signature collection as clean, non-spray painted dresses in stores this summer. 

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justin alexander signature