Vera Wang is known for her romantic bridal gowns—and their consequently hefty price tags. But the designer has teamed up with David's Bridal to launch an extremely affordable collection—dubbed White by Vera Wang—that still has all the hallmarks of an iconic Vera Wang wedding gown. The designer spoke to a select group of bridal editors earlier today (including me!), saying that the collection "embraces her true design aesthetic." Although the gowns feature all of the "whimsical" and "youthful" details that Wang self describes as her trademarks, the prices are what's truly stunning: All gowns cost bewteen $600 and $1400, a far cry from her couture one-of-a-kind dresses. And that's not all the designer is offering: In addition to the twelve gowns, there are also hair accessories, veils and even Vera's oh-so-fashionable belts and sashes. The best part? You don't need to be model-thin to wear these designer dresses! Currently, David's will stock White by Vera Wang in sizes 0-14, but the duo has plans in the next few season to extend their offerings up to a size 26. White by Vera Wang hits 150 David's Bridal locations this Saturday, February 11, and with so gorgeous gowns, they're sure to sell out quick. I call dibs on the blush gown (above right) in a size 6!
—Rachel Jacoby
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