"Grab the Gown" with David Tutera's Shopping Advice
Last Friday, we were in for a thrill at Loehmann's "Grab the Gown" event at their flagship store in Chelsea, NYC. East coast brides, hailing everywhere from Philly to West Virginia, braved torrential rains to line up for their shot at scoring the ultimate designer gown for less. Despite the gloomy forecast and 7 a.m. start time, the energy was electric. "There's no rules, so I'm going to go crazy!" said Lisette, the first shopper in line, who had been waiting since 11:30 p.m. the night before.
Up for grabs: 800 gowns from Allure Bridal, Pronovias, Demetrios and more, with price tags slashed down to $1,000 or less (originally costing up to $11,000). As we watched the mayhem unfold, celebrity wedding planner David Tutera shouted words of encouragement along with us ("Be careful, but run fast, because there's a lot of gorgeous dresses!").
Guest blogger: Emma Arendoski, founder and CEO of 
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